Friday, June 21, 2019


Why Local Home Sellers Should Pay Attention to International Home Buyers?




One afternoon in between appointments, I walked to a Starbucks to grab a latte to return calls and emails before I meet my next customer for the day.

While I was in line to order I met a nice lady and we engaged in a conversation. We talked for a while about Texas economy and many industries that have been impacted by large companies relocating to the Lone Star State and many people moving attracted by the booming economy, job opportunities and education quality.

 This subject keeps surfacing, so as I got back to my office, I decided to write this blog to share our conversation. This data is fascinating and worth sharing to show home sellers that international buyers cannot be ignore.

International home buyers added $121 billion to the US economy form April 2017 to March 2018, according to the Texas International Home Buyers Report latest released by Texas REALTORS®.



Texas accounted for 10% of all international homeowners in the US with $10.89 billion in one year alone!



Six Texas metropolitan statistical areas are in the top 50 MSA in the nation for immigration. (Ref Department of Homeland Security)


                                                                                                                                  
      Houston-Sugar Land – The Woodlands

·         Dallas - Fort Worth – Arlington

·         Austin – Round Rock – San Marcos

·         San Antonio – New Braunfels

·         El Paso

 ·         McAllen – Edinburg - Mission

Knowing this data, the next question is, who are the top countries for international home buyers in Texas? 
  • Mexico 38%
  • China 7%
  • India 6%
  • United Kingdom 5%
  • Canada 3%

Why is this important to home sellers? Well… when considering a strategy to market your property for sale, a local marketing campaign is not enough to give the exposure you want to the largest number of buyers in the market. Most sellers’ goal is to sell not only in the shortest time possible but also to obtain the most profit for their property. The largest the number of possible buyers the best possibilities to obtain an offer or even multiple offers.

 From these 5 groups of International countries, buyers purchase properties in United State for investment, vacation use and as primary residence.

·         52% of foreign buyers in the US purchased their property as a primary residence

And here is the next fascinating statistics:

According to the Profile of International Transactions in the US Residential Real Estate 2018 by the National Association of REALTOR®, foreign buyers are more likely to pay cash than all existing home buyers. From all reported transactions:

·         47% of Foreign Buyers paid cash vs 21% of all existing home purchases.

·         72% of Non-resident foreign buyers paid cash vs 30% of Resident-foreign buyers.

 On average, foreign buyers paid higher price of all existing homes sold in the United Estates

When it comes to global marketing, make sure to speak to an experienced REALTOR® who knows not only the local market but also is trained to served International clients dealing with the US housing market.

 Email to receive a full copy of The Profile of International Homebuyers Texas 2018 or The Profile of International Transactions in the US Residential Real Estate 2018 at brendataylor@remax.net or call 972-489-4050

 If you are considering selling your home, let me show you how beneficial can be marketing your property to International buyers.




Brenda P Taylor is a member of the National Association of REALTORS® where serves in global committees in the local, state and national level.
CIPS Certified Property Specialist, GMA Global Marketing Agent, Member of NAHREP National Association of Hispanic Real Estate Professionals

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